memories get blurred, but there’s
no glasses to refocus the mind’s shape
But there’s a worst thing, and it’s not related to the biological develop of the illness: year after year, sometimes, people with Alzheimer are abandoned to fight their invisible war alone.
The logo proposal for Affetti Da starts from this blurred point, where memories and help are faded and faltering, and points to the opposite side, where a new hope for ill people led to a new sharper future.

Here stands the research, the psychological help, the medical support, the awareness spreading and the loving care which Affetti Da aims to guarantee and disseminate through all the possible mediums.


This project has been awarded as Gold Mention in the contest "Logo against Alzheimer's" by CODE competitions.
Jury: Milo Manara, Milton Glaser, Federico Babina, Margherita Urbani, Pietro Corraini, Mario Trimarchi, Roberta Pantieri.
Selected Works
San Martino in LuccaBook Design
Totem: Fitness EverywhereWeb App, Mobile App
Dally: your ally against diabetesWeb App, Mobile App, Brand
Rational AI: AI technology you can trustWeb App, Web Design, Branding
Roberto Mariani ArchitettoExhibition Design, Art Direction
Lenovys ATRED: A Digital TransformationWeb App, Mobile App
BASE Milano environmental designEnvironmental design
Identistories: counselling and coaching, empowerment & refocusingLogo Design, Brand Identity, Web Design, Illustration
Storie ItalianeBook Design
André Júlio TurquesaAlbum Design, Poster Design, Illustration
Giacomo Sardini | 1750–1811Book Design
Affetti CollateraliBook Design
D1GITArt Direction, Editorial Design
LacunaEditorial Design
DBL: Dedalo Building LabLogo Design, Brand Identity, Web Design
Tuscanyness: a film on Tuscan architectureBrand Identity
HUB/ARTLogo Design, Brand Identity, Web Design
Genesis Lectures 2019Poster Design, Brand Identity, Web Design
Polittico Research LabPoster Design, Brand Identity, Web Design
120g: a Cultural Association promoting architecture, design & artsBrand Identity, Web Design, Art Direction
A field guide to architectureEditorial Design
Diletta BagsLogo Design, Brand Identity, Web Design, Art Direction
Centro NINA: neonatal training and simulation centerLogo Design, Brand Identity, Web Design
Genesis Lectures 2018Poster Design, Brand Identity, Web Design
Master's Degree ThesisBook Design
Bachelor's Degree ThesisBook Design
Pisa Botanical GardenLogo Design, Brand Identity
