TYPE
Brand Identity, Poster Design, Web Design
YEAR
2018
CLIENT
Genesis Lectures
WEBSITE
Genesis organizes architectural lectures every year at Pisa University around a common theme, the genesis of the architectural process.
The uniqueness of the design genesis is bound to the moment of the intuition that often acts like a lightning in the storm of our thoughts. It seems to be matter of timing, of seizing the day.
And after the idea arrives, things get even more interesting: how much do you have to protect, safeguard and look after that idea? On the other hand, how much do you have to tweak, change or revolutionize it?
The genesis of a design is something complex, challenging, tangling and at the same time extraordinarily powerful. It is the inception and the very first step made by the architect in moulding the space. So, our questions are: How does a project begin? How much to modify or protect the initial idea? When do you stop?
This year the guests are Durisch + Nolli (13 April), Robbrech En Daem (04 May), Carmody Groarke (18 May).
Three conferences, three architecture firms, three colors: by mixing these I developed four different posters, one for each conference and a master poster with all the lectures in program. The typeface used is Space Mono.
Selected Works
The Edges of In-BetweenBook Design, Photography
San Martino in LuccaBook Design
Totem: Fitness EverywhereWeb App, Mobile App
Dally: your ally against diabetesWeb App, Mobile App, Brand
Rational AI: AI technology you can trustWeb App, Web Design, Branding
Roberto Mariani ArchitettoExhibition Design, Art Direction
Lenovys ATRED: A Digital TransformationWeb App, Mobile App
BASE Milano environmental designEnvironmental design
Identistories: counselling, coaching, empowerment & refocusingLogo Design, Brand Identity, Web Design, Illustration
Storie ItalianeBook Design
André Júlio TurquesaAlbum Design, Poster Design, Illustration
Giacomo Sardini | 1750–1811Book Design
Affetti CollateraliBook Design
D1GITArt Direction, Editorial Design
LacunaEditorial Design
DBL: Dedalo Building LabLogo Design, Brand Identity, Web Design
Tuscanyness: a film on Tuscan architectureBrand Identity
HUB/ARTLogo Design, Brand Identity, Web Design
Genesis Lectures 2019Poster Design, Brand Identity, Web Design
Polittico Research LabPoster Design, Brand Identity, Web Design
120g: a Cultural Association promoting architecture, design & artsBrand Identity, Web Design, Art Direction
A field guide to architectureEditorial Design
Diletta BagsLogo Design, Brand Identity, Web Design, Art Direction
Centro NINA: neonatal training and simulation centerLogo Design, Brand Identity, Web Design
Master's Degree ThesisBook Design
Bachelor's Degree ThesisBook Design
Affetti DaLogo Design, Brand Identity
Pisa Botanical GardenLogo Design, Brand Identity
