Rational AI: AI technology you can trust

Context

Rational AI was founded to challenge the opaque, untrustworthy nature of current AI technologies — enterprises adopting LLMs need proprietary models tailored to their own data, with privacy and security built in at every stage, not bolted on.

Problem

Trust had to be solved at two levels at once. On the product side, enterprises needed a genuinely safe way to adopt LLMs on their own data. On the brand side, the entire visual language of “AI” already worked against that trust: sci-fi blue glows, hyper-tech illustrations, ethereal copy — the more a brand looked futuristic, the less it read as something an enterprise could actually rely on.

Your Data, Your AI.

The founding idea was clear: look as trustworthy as the AI actually is — solid and grounded, not sci-fi. As Design Director and Product Designer of Geckosoft, I designed the application and built the brand and visual guidelines from the ground up.

Brand and visual identity

I leaned on typography and a sophisticated, restrained color palette to convey solidity over spectacle, deliberately avoiding the category’s visual clichés. Comprehensive visual guidelines kept that language consistent across every touchpoint — application, marketing materials, and website.

Application and website

I designed the application interface, and designed and developed the website on WordPress, applying the same grounded visual system end to end.