Roberto Mariani Architetto

Context

In summer 2016, 120g organized “Roberto Mariani architetto. Senza clamore e dissonanze” — the first architecture-themed exhibition at Pisa’s Museo della Grafica — featuring more than 200 prints, pictures, architectural drawings and quotes about Mariani’s work.

The exhibition

Organizing 200+ works across the museum’s nine first-floor rooms needed a physical and graphic system flexible enough to hold that volume of material together as one coherent exhibition, plus a full communication campaign, online and in print, to bring people in.

With a small team from 120g, I developed the exhibition project from the first conceptual ideas up to the executive designs — setting the visual identity, coordinating the execution of the graphic works, and producing all the visual comms to promote and spread the exhibition.

Pine wood elements run throughout the exhibition as a shared material modulus. Pinned to these wooden strips — which run along all nine rooms of the museum’s first floor — the boards float lightly detached from the walls, giving 200+ works one consistent physical language.

The graphic design stays consistent throughout, playing with two font families — MTT Milano and PT Serif — and a color palette inspired by Google Material Design, keeping the prints vibrant and endearing.

The exhibition also needed a full visual comms system: posters, flyers, brochures and the online identity were all designed to cover every communication need, online and in print.

Documentary

We produced a short documentary as part of the exhibition, displayed in the main room, “Inside Pisa’s Walls”: the film featured eight of Mariani’s main works across Pisa’s territory.