what
what
Serving Holistic Design
Serving Holistic Design.
What is holism then? Well, it is the idea that every system, with its characteristics, qualities — and faults too — must be considered as a whole, not just an algebraic sum of discrete parts. This means that a holistic approach to design involves a multidisciplinary vision that mixes together skills from various fields of expertise into one powerful, wider and sensitive craft.
What is Holism then? Well, it is the idea that every system, with its characteristics, qualities — and faults too — must considered as a whole, not just an algebraic sum of discrete parts. This means that an holistic approach to design involves a multidisciplinary vision which mixes together skills from various fields of expertise into one powerful, wider and sensitive craft.
What is Holism then? Well, it is the idea that every system, with its characteristics, qualities — and faults too — must considered as a whole, not just an algebraic sum of discrete parts. This means that an holistic approach to design involves a multidisciplinary vision which mixes together skills from various fields of expertise into one powerful, wider and sensitive craft.
1+1=∞
who
Fabio Santaniello Bruun
— In short. For over 10 years I’ve worked at the intersection of digital interfaces and physical surfaces, focusing on strategy, UX/UI, visual identity, and storytelling for products, services, and cultural initiatives.
I do my best work where the problem is multidisciplinary, layered, and loosely defined — because the solution isn’t mathematical. It emerges through a process where creativity, research, and method intertwine, landing on an outcome that balances function and aesthetics.
— A bit more. Multidisciplinary designer, economy-guided and beauty-driven.
I studied Building Engineering and Architecture at the University of Pisa, but early on I realised that what interested me was not the technical or formal outcome of a project. What mattered was meaning: the ideas being communicated, and the emotions generated through their execution.
I approach every project as a system of time, energy, resources, context, constraints, and people. This “economy” defines the project itself and should guide its outcome — not as a limitation, but as a design material.
I’m not a functionalist in the strict sense. I believe form follows function, but I also believe that function is not always efficiency or performance. Sometimes the function of design is clarity. Sometimes it’s beauty. Sometimes it’s happiness.
in short
10.2020—now
Creative Director at Geckosoft
03.2019—10.2020
Chief Design Officer at Interface Power, HUB/ART, GAG London Equity Capital and Interface FM Europe Network
11.2017—now
AD and Designer at Centro NINA
10.2016—03.2019
Digital Product Designer at BioBeats
12.2015—now
AD and Designer at Genesis Lectures
11.2014—now
Art Director and Founder of 120g
portfolio & cv
My portfolio on Behance
My pictures on Getty Images | Adobe Stock | Shutterstock
Illustrations and projects on Dribbble
My experiences on Linkedin
Graphic design projects on Instagram
publications & lectures
2021 — Colors: tales of objects, thoughts, people. Politecnico Milano, 12.03.2021 Lecture
2020 — San Martino a Lucca. Storie di una Cattedrale. Curated by Paolo Bertoncini Sabatini. ISBN 8896527597 Design
2020 — Affetti collaterali. Quindici donne si raccontano a un uomo. Gian-Carlo Iannella. ISBN 9788894347777 Design
2020 — A B C Design. Politecnico Milano, 02.04.2020 Lecture
2020 — Storie Italiane. Fotogrammi di interni e architetture d'autore. Andrea Vierucci. ISBN 978 88 8341 602 6 Design
2019 — The World's Best Type and Typography (Typography 40). Type Directors Club. ISBN 978 3874399296 Featured
2019 — Giacomo Sardini | 1750–1811. Paolo Bertoncini Sabatini, Paola Betti. ISBN 978 88 96527 58 0 Design
2019 — Colore: Storie di oggetti, pensieri, persone. University of Pisa, 17.10.2019 Lecture
2018 — La biblioteca su Facebook. Fabio Santaniello Bruun, Claudia Lamberti Author
2017 — Creare per i social media. University of Pisa, 29.09.2017 Lecture
2017 — D1GIT. 120g Design, AD
2016 — Lacuna. 120g Design, AD
2011 — L'arte dell'abitare in Toscana. Paolo Bertoncini Sabatini, Emilia Daniele. ISBN 978 88 596 0839 4 PH
awards
2020 — Awwards Honorable Mention and Mobile Excellence, awarded to fsb.design
2019 — TDC Certificate of Typographic Excellence, awarded to D1GIT
2018 — Gold Mention Code Competitions, awarded to "Logo Against Alzheimer's" identity
2017 — Awwards Honorable Mention, awarded to 120g
featurings
2020 — Semplice Showcase, fsb.design
2020 — Mindsparklemag Site of the Day, identistories.com
2020 — Typewolf site of the day and Typewolf Tuesday Issue No. 103, fsb.design
2018 — Mindsparkle Mag Site of the Day, fsb.design
Ready-to-go selection
Digital • Website • Book • Magazine • Illustration • Branding • Exhibition
colophon
Website created on Wordpress with Semplice Theme
Fraunces by Undercase Type
Apfel Grotezk by Collletttivo
Geist Mono by Vercel
copyright
Unless otherwise stated, all content on this website is the intellectual property of Fabio Santaniello Bruun or Geckosoft srl, and is protected under copyright law. No part of this site may be reproduced, distributed, modified, or transmitted in any form or by any means without prior written permission, except for personal, non-commercial use. If you wish to use any material (mockups, photogrpahy, illustrations, video, text) from this site, please contact [email protected] for permission.
notice
The logos displayed represent companies I have collaborated with through my professional work, including as part of teams or organizations. All trademarks are the property of their respective owners. Their use does not imply endorsement or direct affiliation.
