Work / Poster Design, Brand Identity, Web Design, Graphic Design
Genesis Lectures: brand and web design for an architecture lecture series
Brand, poster and website design for Genesis Lectures, Pisa University's annual architecture lecture series exploring how design ideas are born, protected, and transformed — across the 2018 and 2019 editions.
Context
Genesis organizes an annual series of architecture lectures at Pisa University, each year built around a shared inquiry: the genesis of the architectural process. The uniqueness of a design’s genesis is bound to a moment of intuition that often strikes like lightning in the storm of our thoughts — a matter of timing, of seizing the day. What follows is even more interesting: how much do you protect and safeguard that first idea? How much do you tweak, revise, or revolutionize it? The genesis of a design is complex, challenging, and extraordinarily powerful — the very first step an architect takes in shaping space. Genesis Lectures is built to ask, publicly, three questions: How does a project begin? How much should you modify or protect the initial idea? When do you stop?
Solution
I designed the full brand and web identity for Genesis Lectures, carrying the same conceptual thread across two consecutive editions while giving each its own visual voice.
2018 edition
Three architecture firms were the year’s guests — Durisch + Nolli (13 April), Robbrecht en Daem (4 May), and Carmody Groarke (18 May). I assigned each firm a distinct color, then combined the three into four posters: one per conference, plus a master poster listing the full program. The typeface used throughout is Space Mono.
2019 edition
For the second edition, the website expanded to feature pictures from past conferences alongside biographies, photos and drawings from the guest architects’ most significant projects. Illustrator Giuseppe Tambellini drew all the guest portraits for this edition, giving each speaker a consistent, hand-drawn presence across posters and site.
Results
The series hosted 10 of the most renowned architects and studios, with over 2,000 participants including university students, citizens, and professionals (who were also awarded professional training credits recognized by the Order of Architects, Planners, Landscape Architects, and Conservationists of the Province of Pisa).