It is a center for creative and experimental research and promotes seminars, talks, workshops, symposia, exhibitions, performances, and publications, born from an idea of prof. arch. Lina Malfona.
I developed its visual identity, logo and website, along with all its poster and visual for the promotion of PRL workshops, conferences and activities.
The visual identity and website are based on Sharp Type's Beatrice Display and TypeType's TT Firs Neue, pastel colours with headlines in stronger hues, and the use of PRL logo shape as mask playing with the concept of "polittico" (the polyptych is a painting which is divided into sections or panels).





In the header, the first event of the permanent workshop “Creative Process”, led by Pascal Schwaighofer, a Zurich-based artist currently carrying out research at Cornell University.
In the thumbnails, "Opoyaz" © Pascal Schwaighofer.
Selected Works
San Martino in LuccaBook Design
Totem: Fitness EverywhereWeb App, Mobile App
Dally: your ally against diabetesWeb App, Mobile App, Brand
Rational AI: AI technology you can trustWeb App, Web Design, Branding
Roberto Mariani ArchitettoExhibition Design, Art Direction
Lenovys ATRED: A Digital TransformationWeb App, Mobile App
BASE Milano environmental designEnvironmental design
Identistories: counselling and coaching, empowerment & refocusingLogo Design, Brand Identity, Web Design, Illustration
Storie ItalianeBook Design
André Júlio TurquesaAlbum Design, Poster Design, Illustration
Giacomo Sardini | 1750–1811Book Design
Affetti CollateraliBook Design
D1GITArt Direction, Editorial Design
LacunaEditorial Design
DBL: Dedalo Building LabLogo Design, Brand Identity, Web Design
Tuscanyness: a film on Tuscan architectureBrand Identity
HUB/ARTLogo Design, Brand Identity, Web Design
Genesis Lectures 2019Poster Design, Brand Identity, Web Design
120g: a Cultural Association promoting architecture, design & artsBrand Identity, Web Design, Art Direction
A field guide to architectureEditorial Design
Diletta BagsLogo Design, Brand Identity, Web Design, Art Direction
Centro NINA: neonatal training and simulation centerLogo Design, Brand Identity, Web Design
Genesis Lectures 2018Poster Design, Brand Identity, Web Design
Master's Degree ThesisBook Design
Bachelor's Degree ThesisBook Design
Affetti DaLogo Design, Brand Identity
Pisa Botanical GardenLogo Design, Brand Identity
