Rational AI: Trustworthy AI and privacy-preserving AI technology

TYPE
Web App, Web Design, Branding
YEAR
2024
A PROJECT BY

Rational AI was founded with the vision to revolutionize the landscape of artificial intelligence, challenging the opaque and untrustworthy nature of current technologies that often misuse data and lack transparency.

Rational AI mission is to ensure a safe LLM adoption for enterprises by developing proprietary, custom AI models that are meticulously tailored to our clients’ data, prioritizing privacy and security at every stage. We are redefining how organizations integrate, consume, and share information, transforming AI into a trusted ally that empowers human potential and fosters meaningful progress.

As Design Director of Geckosoft, I have been in charge of designing the application, and coming up with the brand and visual guidelines from the ground up.

The branding strategy emphasized innovation and clarity – avoiding the cluttered and abused language of sci-fi blue glows, hyper-tech illustrations, and ethereal copy. Leveraging typography and a sophisticated color palette to convey solidity and grounded innovation, I created comprehensive visual guidelines to ensure consistency across all touchpoints, from the application interface to marketing materials and website – which I designed and developed on WordPress. 

Rationale 5

Selected Works

Totem: Fitness EverywhereWeb App, Mobile App

Dally: your ally against diabetesWeb App, Mobile App, Brand

Roberto Mariani ArchitettoExhibition Design, Art Direction

BASE Milano environmental designEnvironmental design

IdentistoriesLogo Design, Brand Identity, Web Design, Illustration

Storie ItalianeBook Design

André Júlio TurquesaAlbum Design, Poster Design, Illustration

Affetti CollateraliBook Design

D1GITArt Direction, Editorial Design

LacunaEditorial Design

DBLLogo Design, Brand Identity, Web Design

TuscanynessBrand Identity

HUB/ARTLogo Design, Brand Identity, Web Design

Genesis Lectures 2019Poster Design, Brand Identity, Web Design

Polittico Research LabPoster Design, Brand Identity, Web Design

120gBrand Identity, Web Design, Art Direction

Diletta BagsLogo Design, Brand Identity, Web Design, Art Direction

Centro NINALogo Design, Brand Identity, Web Design

Genesis Lectures 2018Poster Design, Brand Identity, Web Design

Affetti DaLogo Design, Brand Identity

Pisa Botanical GardenLogo Design, Brand Identity

Serving Holistic Design / FSB.design

© 2025 Fabio Santaniello Bruun

Privacy PolicyCookie Policy

Serving Holistic Design

© 2025 Fabio Santaniello Bruun

Privacy PolicyCookie Policy

Serving Holistic Design

© Fabio Santaniello Bruun

Privacy PolicyCookie Policy

Serving Holistic Design

© Fabio Santaniello Bruun

Privacy PolicyCookie Policy

Serving Holistic Design

© Fabio Santaniello Bruun

Privacy PolicyCookie Policy

Serving Holistic Design

Home

Work | Digital

About

fabiosbruun🐌gmail.com

Home

Work | Digital

About

fabiosbruun🐌gmail.com

Home

Work | Digital

About

fabiosbruun🐌gmail.com

Home

Work | Digital

About

fabiosbruun🐌gmail.com

Back to top Arrow